Press

We’ve been making waves since 2013. And we hope to keep at the forefront of today’s industry for a long time to come. Here you can find everything you need for press contacts, assets and Soundtrack facts, all free to use.

Quick facts

Press inquires

For press contacts, reach us at press@soundtrackyourbrand.com

Quick facts

Founded: 2013
CEO & Chairman: Ola Sars
Founders: Ola Sars, Andreas Liffgarden & Joel Brosjö
Employees: 90+

Board & Leadership

Ola Sars

CEO & Chairman Soundtrack Technologies

Matt Pincus

Founder Songs Music Publishing

Matt Spetzler

Partner, Francisco Partners

Willard Ahdritz

CEO ahdritz & co

Maggie Vo

Managing General Partner Fuel Venture Capital

Josh Raffaelli

Managing Partner Brookfield’s Growth team

News & Press

Founders Weekly

CEO Ola Sars joins Founders Weekly to share his spin-out journey

Friday, October 25, 2024

Music notes

Impact of Music on Guest Experience

Thursday, October 3, 2024

WiiM x SYB

WiiM Launches Installation Products and Adds Soundtrack Commercial Music Streaming

Wednesday, September 18, 2024

Audacity Aus logo

Audacity Australia announces partnership with Soundtrack Your Brand

Tuesday, August 27, 2024

AIs role in Ambiance

CEO Ola Sars on AI’s Role in Ambiance: Enhanced Customer Experience in Less Time

Wednesday, July 24, 2024

Restaurant player

3 Businesses Get Creative to Counter Mounting Customer Acquisition Obstacles—And Win

Tuesday, July 23, 2024

paco

Chopped Champion Chef Paco Moran, Answers Five questions in El Restaurante

Wednesday, July 10, 2024

restaurant DJ

Face the Music! Sound Advice For Bar & Restaurant Owners

Monday, June 3, 2024

evolution-exchange- nordics-podcast

Omar Marzouk, our VP Music Experience, visits the Evolution Exchange Nordics podcast #519 - AI And Creativity

Friday, May 24, 2024

saxophone

Harmonize Your Success: How Music Can Amplify a Restaurant’s Reputation

Wednesday, May 8, 2024

ola-billboard-players

CEO Ola Sars takes place on Billboard’s 2024 International Power Players list

Monday, April 29, 2024

Ai playlist generator press

Soundtrack Your Brand launches AI playlist generator

Thursday, April 11, 2024

fast casual logo

Soundtrack Your Brand launches AI playlist generator

Thursday, April 11, 2024

Ai playlist generator

B2B Music Streaming Service Soundtrack Your Brand Releases AI Playlist Generator for Business

Tuesday, April 9, 2024

ipad playing syb

How music affects restaurant foot traffic, revenue

Wednesday, April 3, 2024

Hotel featuring Soundtrack Your Brand

Soundtracking venues: The artful business of background music

Tuesday, March 19, 2024

Sweden music edge

BBC News on Sweden's global music impact - "Can Sweden keep its edge in the music industry?"

Friday, March 15, 2024

Audio

The High Note of Unauthorized Music Use in Businesses: A Call for Compliance

Thursday, February 1, 2024

Ola Sars

CEO Ola Sars featured in Music Business Worldwide

Thursday, February 1, 2024

Pro AV today

Ola joins Ben Thomas in Pro AV Today Ola to discuss "What Commercial Businesses and Venues Need to Know About Music Licensing"

Tuesday, January 16, 2024

Exclusive: How background music can create recurring revenue

Exclusive: How background music can create recurring revenue

Tuesday, January 9, 2024

Modern Restaurant Mangement

2023 Reflections: The Year That Was in Restaurants - Ola Sars provides a unique perspective on the role of music in ambience and guest experience

Wednesday, December 20, 2023

Does Background Music in Stores Improve Sales During the Holidays

Does Background Music in Stores Improve Sales During the Holidays?

Wednesday, December 20, 2023

The 10 Biggest Retail Trends For 2024

The 10 Biggest Retail Trends For 2024

Monday, December 18, 2023

Leveraging Background Music to Enhance the Customer Experience and Boost Auto Sales

Leveraging Background Music to Enhance the Customer Experience and Boost Auto Sales

Monday, December 18, 2023

car dealership

Showrooms come alive with the sound of music

Thursday, December 7, 2023

Grocery shopping mix

How in-store music increases grocery sales

Thursday, December 7, 2023

Small Business trends

Predictions for Small Business Saturday (SBS) 2023 - How to Optimize Your Business

Wednesday, November 22, 2023

Soundtrack to women's economic influence: Driving the female dollar higher

Soundtrack to women's economic influence: Driving the female dollar higher

Monday, October 2, 2023

Improve patient experience with background music

Improve patient experience with background music

Thursday, September 28, 2023

Restaurant Strategy Podcast - Talking music and menues with Soundtrack CEO, Ola Sars

Restaurant Strategy Podcast - Talking music and menues with Soundtrack CEO, Ola Sars

Monday, August 28, 2023

Music plays an important role in guest experience

Music plays an important role in guest experience

Friday, August 25, 2023

Listen up: Background music can improve the patient experience

Listen up: Background music can improve the patient experience

Tuesday, August 1, 2023

Ola Sars and Matt Pincus

SOUNDTRACK YOUR BRAND CLOSES $15M FUNDING ROUND LED BY MATT PINCUS’ MUSIC

Wednesday, June 14, 2023

AI helps retailers translate brand experience into music

AI helps retailers translate brand experience into music

Monday, June 12, 2023

The podcast The First 100 with Ola Sars at Soundtrack Your Brand

Ep. 64 - The First 100 with Ola Sars, the founder of Beats Music & Soundtrack your Brand

Monday, May 15, 2023

The music industry is constantly evolving, and Sars is looking forward to seeing what the future holds. He is also hopeful that AI will have a positive impact on the industry, enabling more efficient and effective ways of finding the right music for the right context.

Ola Sars: The Veteran Music Tech Entrepreneur Changing the Music Industry

Wednesday, May 3, 2023

U.S. consumers make upwards of 90 billion visits to businesses every year. During these visits, a staggering 79 percent notice the music that's being played. For this reason, many successful retailers use music to connect with their customers.

Build Customer Loyalty Through Music

Thursday, April 27, 2023

Seventy-two percent of guests notice the music played in a hotel.

Strike a Chord: The Role Music Plays in the Guest Experience

Thursday, April 13, 2023

Inflation Could Turn McDonald's Into A Serious Competitor Of Starbucks

Inflation Could Turn McDonald's Into A Serious Competitor Of Starbucks

Tuesday, April 11, 2023

Music Can Give the Restaurant Industry a Competitive Edge

Music Can Give the Restaurant Industry a Competitive Edge

Thursday, March 16, 2023

Top Music Streamed by Businesses

PRESS RELEASE

Soundtrack Your Brand 2022 Year in Review Reveals Top Music Streamed by Businesses

Wednesday, January 11, 2023

christmas shopping

PRESS RELEASE

New holiday music guide released from Soundtrack Your Brand

Tuesday, November 22, 2022

ola sars visiting running restaurants podcast

Ola visits RunningRestaurants.com - The secrets to getting music right in restaurants & bars

Thursday, May 12, 2022

ola sars visits the cafe hustle

Ola visits The Cafe Hustle podcast - Harmonizing music, creators, brands and their customers

Wednesday, May 4, 2022

Ola visits the Interstate of Music podcast

Ola visits the Interstate of Music podcast - Rights holders' opportunity to unlock value from B2B streaming services

Tuesday, February 15, 2022

IPO

Spotify-Backed streamer ‘Soundtrack Your Brand’ targets U.S. IPO

Wednesday, January 26, 2022

Lisa Farris appointed Chief Marketing Officer

Lisa Farris appointed Chief Marketing Officer at B2B music service Soundtrack Your Brand

Tuesday, January 25, 2022

The Hidden Value of Music

The Hidden Value of Music - Nielsen

Wednesday, November 24, 2021

5 minutes

Ipad showing music for business playlists

Over 200 million listeners: New SYB / MRC study discloses one of America's biggest music sources

Wednesday, October 13, 2021

ola sars visits business review

Ola visits Business Reporter - Curating the soundtrack to your business

Wednesday, October 13, 2021

Covid 19

Dealing with the unexpected: Five business lessons learned from the pandemic

Thursday, September 9, 2021

Ola Sars

Soundtrack Your Brand founder, CEO & chairman, Ola Sars, named to Billboard's international Power Players 2021 list

Tuesday, April 27, 2021

Ola Sars

Stores are misusing background music and it’s costing the record industry billions

Tuesday, August 18, 2020

Ipad showing playlists top results

Catalog press release

Monday, April 16, 2018

Music playing in café

PRESS RELEASE

Funding press release

Friday, February 17, 2017