Press
We’ve been making waves since 2013. And we hope to keep at the forefront of today’s industry for a long time to come. Here you can find everything you need for press contacts, assets and Soundtrack facts, all free to use.
Quick facts
Press inquires
For press contacts, reach us at press@soundtrackyourbrand.com
Quick facts
Founded: 2013
CEO & Chairman: Ola Sars
Founders: Ola Sars, Andreas Liffgarden & Joel Brosjö
Employees: 90+
Board & Leadership
Ola Sars
CEO & Chairman Soundtrack Your Brand
Jeff Ransdell
Founding Partner Rokk3r Fuel ExO
Brendan Ives
VP and Head of Division X Telia
News & Press
![Restaurant player](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1724921312-1x1-restaurant.jpg%3Fauto%3Dformat&w=1600&q=91)
3 Businesses Get Creative to Counter Mounting Customer Acquisition Obstacles—And Win
Posted on 2024-07-23
![AIs role in Ambiance](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1722261587-ais-role-in-ambiance.png%3Fauto%3Dformat&w=1600&q=91)
CEO Ola Sars on AI’s Role in Ambiance: Enhanced Customer Experience in Less Time
Posted on 2024-07-24
![paco](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1716545546-paco.png%3Fauto%3Dformat&w=1600&q=91)
Chopped Champion Chef Paco Moran, Answers Five questions in El Restaurante
Posted on 2024-07-10
![restaurant DJ](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1718179916-restaurant-dj.png%3Fauto%3Dformat&w=1600&q=91)
Face the Music! Sound Advice For Bar & Restaurant Owners
Posted on 2024-06-03
![evolution-exchange- nordics-podcast](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1717060207-evolution-exchange-nordics-podcast.png%3Fauto%3Dformat&w=1600&q=91)
Omar Marzouk, our VP Music Experience, visits the Evolution Exchange Nordics podcast #519 - AI And Creativity
Posted on 2024-05-24
![saxophone](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1715765456-saxophone.jpg%3Fauto%3Dformat&w=1600&q=91)
Harmonize Your Success: How Music Can Amplify a Restaurant’s Reputation
Posted on 2024-05-08
![ola-billboard-players](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1716451402-ola-billboard-players.jpg%3Fauto%3Dformat&w=1600&q=91)
CEO Ola Sars takes place on Billboard’s 2024 International Power Players list
Posted on 2024-04-29
![Ai playlist generator press](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1712903817-ai-playlist-generator-press.png%3Fauto%3Dformat&w=1600&q=91)
Soundtrack Your Brand launches AI playlist generator
Posted on 2024-04-11
![fast casual logo](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1712903976-fast-casual-logo.webp%3Fauto%3Dformat&w=1000&q=91)
Soundtrack Your Brand launches AI playlist generator
Posted on 2024-04-11
![Ai playlist generator](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1712735656-aiplaylistgenerator.png%3Fauto%3Dformat&w=1600&q=91)
B2B Music Streaming Service Soundtrack Your Brand Releases AI Playlist Generator for Business
Posted on 2024-04-09
![ipad playing syb](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1712298402-ipad-playing-syb.png%3Fauto%3Dformat&w=1600&q=91)
How music affects restaurant foot traffic, revenue
Posted on 2024-04-03
![Hotel featuring Soundtrack Your Brand](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1711010197-hotel-featuring-a-soundtrack-your-brand-background-streaming-music-system-1-726x408.jpeg%3Fauto%3Dformat&w=1600&q=91)
Soundtracking venues: The artful business of background music
Posted on 2024-03-19
![Sweden music edge](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1710745966-sweden-music.jpg%3Fauto%3Dformat&w=1600&q=91)
BBC News on Sweden's global music impact - "Can Sweden keep its edge in the music industry?"
Posted on 2024-03-15
![Audio](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1707490367-audio.jpg%3Fauto%3Dformat&w=1600&q=91)
The High Note of Unauthorized Music Use in Businesses: A Call for Compliance
Posted on 2024-02-01
![Ola Sars](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1707490392-ola-mbw.png%3Fauto%3Dformat&w=1600&q=91)
CEO Ola Sars featured in Music Business Worldwide
Posted on 2024-02-01
![Pro AV today](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1708007094-screenshot-2024-02-15-at-15-24-45.png%3Fauto%3Dformat&w=1600&q=91)
Ola joins Ben Thomas in Pro AV Today Ola to discuss "What Commercial Businesses and Venues Need to Know About Music Licensing"
Posted on 2024-01-16
![soundtrack-charted-2023-social](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1705398090-soundtrack-charted-2023-social.jpg%3Fauto%3Dformat&w=1240&q=91)
Global Trends in How Businesses Streamed Music in 2023 Unveiled: Soundtrack Charted Year-In-Review
Posted on 2024-01-16
![Exclusive: How background music can create recurring revenue](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1705324566-istock-1424513597.jpg%3Fauto%3Dformat&w=1600&q=91)
Exclusive: How background music can create recurring revenue
Posted on 2024-01-09
![Modern Restaurant Mangement](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1703258904-screenshot-2023-12-22-at-16-26-57.png%3Fauto%3Dformat&w=1600&q=91)
2023 Reflections: The Year That Was in Restaurants - Ola Sars provides a unique perspective on the role of music in ambience and guest experience
Posted on 2023-12-20
![Does Background Music in Stores Improve Sales During the Holidays](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1703845438-istock-1273855542.jpg%3Fauto%3Dformat&w=1600&q=91)
Does Background Music in Stores Improve Sales During the Holidays?
Posted on 2023-12-20
![The 10 Biggest Retail Trends For 2024](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1704880361-istock-1469477381.jpg%3Fauto%3Dformat&w=1600&q=91)
The 10 Biggest Retail Trends For 2024
Posted on 2023-12-18
![Leveraging Background Music to Enhance the Customer Experience and Boost Auto Sales](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1703074590-istock-1419445205.jpg%3Fauto%3Dformat&w=1600&q=91)
Leveraging Background Music to Enhance the Customer Experience and Boost Auto Sales
Posted on 2023-12-18
![car dealership](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1701963666-istock-1093965650.jpg%3Fauto%3Dformat&w=1600&q=91)
Showrooms come alive with the sound of music
Posted on 2023-12-07
![Grocery shopping mix](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1701963819-1043-grocery-shopping-mix.jpg%3Fauto%3Dformat&w=1600&q=91)
How in-store music increases grocery sales
Posted on 2023-12-07
![Small Business trends](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1704461766-istock-915623156.jpg%3Fauto%3Dformat&w=1600&q=91)
Predictions for Small Business Saturday (SBS) 2023 - How to Optimize Your Business
Posted on 2023-11-22
![Soundtrack to women's economic influence: Driving the female dollar higher](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1699622202-istock-694044976.jpg%3Fauto%3Dformat&w=1600&q=91)
Soundtrack to women's economic influence: Driving the female dollar higher
Posted on 2023-10-02
![Improve patient experience with background music](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1696240673-istock-625910456.jpg%3Fauto%3Dformat&w=1600&q=91)
Improve patient experience with background music
Posted on 2023-09-28
![Listen up: Background music can improve the patient experience](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1695978567-istock-1218696400.jpg%3Fauto%3Dformat&w=1600&q=91)
Listen up: Background music can improve the patient experience
Posted on 2023-08-01
![Restaurant Strategy Podcast - Talking music and menues with Soundtrack CEO, Ola Sars](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1693388648-rs-social-tile-267.jpg%3Fauto%3Dformat&w=1600&q=91)
Restaurant Strategy Podcast - Talking music and menues with Soundtrack CEO, Ola Sars
Posted on 2023-08-28
![Music plays an important role in guest experience](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1693386477-hotel-1-scaled-2048x1152.jpeg%3Fauto%3Dformat&w=1600&q=91)
Music plays an important role in guest experience
Posted on 2023-08-25
![AI helps retailers translate brand experience into music](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1687181673-1649676570-ola-2.jpg%3Fauto%3Dformat&w=1600&q=91)
AI helps retailers translate brand experience into music
Posted on 2023-06-12
![Ola Sars and Matt Pincus](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1686830355-1686746393603.jpg%3Fauto%3Dformat&w=1600&q=91)
SOUNDTRACK YOUR BRAND CLOSES $15M FUNDING ROUND LED BY MATT PINCUS’ MUSIC
Posted on 2023-06-14
![The podcast The First 100 with Ola Sars at Soundtrack Your Brand](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1684332965-b49cbe86cb411762753e730c58953bb88ad958a9d657212c074729b6f04e5463.jpg%3Fauto%3Dformat&w=1240&q=91)
Ep. 64 - The First 100 with Ola Sars, the founder of Beats Music & Soundtrack your Brand
Posted on 2023-05-15
![The music industry is constantly evolving, and Sars is looking forward to seeing what the future holds. He is also hopeful that AI will have a positive impact on the industry, enabling more efficient and effective ways of finding the right music for the right context.](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1683723261-1649676550-ola-bw.jpeg%3Fauto%3Dformat&w=1600&q=91)
Ola Sars: The Veteran Music Tech Entrepreneur Changing the Music Industry
Posted on 2023-05-03
![U.S. consumers make upwards of 90 billion visits to businesses every year. During these visits, a staggering 79 percent notice the music that's being played. For this reason, many successful retailers use music to connect with their customers.](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1683633767-istock-916567394.jpg%3Fauto%3Dformat&w=1600&q=91)
Build Customer Loyalty Through Music
Posted on 2023-04-27
![Inflation Could Turn McDonald's Into A Serious Competitor Of Starbucks](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1682062859-istock-458546943.jpg%3Fauto%3Dformat&w=1600&q=91)
Inflation Could Turn McDonald's Into A Serious Competitor Of Starbucks
Posted on 2023-04-11
![Seventy-two percent of guests notice the music played in a hotel.](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1681734263-istock-1365312403.jpg%3Fauto%3Dformat&w=1600&q=91)
Strike a Chord: The Role Music Plays in the Guest Experience
Posted on 2023-04-13
![Music Can Give the Restaurant Industry a Competitive Edge](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1679301866-istock-1427804808.jpg%3Fauto%3Dformat&w=1600&q=91)
Music Can Give the Restaurant Industry a Competitive Edge
Posted on 2023-03-16
![Top Music Streamed by Businesses](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1673863235-k8-swepcc0rm0u-unsplash.jpg%3Fauto%3Dformat&w=1600&q=91)
PRESS RELEASE
Soundtrack Your Brand 2022 Year in Review Reveals Top Music Streamed by Businesses
Posted on 2023-01-11
![christmas shopping](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1666694102-istock-850833362.jpg%3Fauto%3Dformat&w=1600&q=91)
PRESS RELEASE
New holiday music guide released from Soundtrack Your Brand
Posted on 2022-11-22
![ola sars visiting running restaurants podcast](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1652878334-screenshot-2022-05-18-at-14-51-57.png%3Fauto%3Dformat&w=1600&q=91)
Ola visits RunningRestaurants.com - The secrets to getting music right in restaurants & bars
Posted on 2022-05-12
![ola sars visits the cafe hustle](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1652878428-screenshot-2022-05-18-at-14-53-34.png%3Fauto%3Dformat&w=1600&q=91)
Ola visits The Cafe Hustle podcast - Harmonizing music, creators, brands and their customers
Posted on 2022-05-04
![Ola visits the Interstate of Music podcast](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1652879379-screenshot-2022-05-18-at-15-09-28.png%3Fauto%3Dformat&w=1600&q=91)
Ola visits the Interstate of Music podcast - Rights holders' opportunity to unlock value from B2B streaming services
Posted on 2022-02-15
![IPO](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1653896707-istock-1341548618.jpg%3Fauto%3Dformat&w=1600&q=91)
Spotify-Backed streamer ‘Soundtrack Your Brand’ targets U.S. IPO
Posted on 2022-01-26
![Lisa Farris appointed Chief Marketing Officer](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1653896839-lisa-farris-scaled-e1643129422694-1296x729.jpeg%3Fauto%3Dformat&w=1600&q=91)
Lisa Farris appointed Chief Marketing Officer at B2B music service Soundtrack Your Brand
Posted on 2022-01-25
![Ipad showing music for business playlists](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1652791591-cta_syb-2-1.jpg%3Fauto%3Dformat&w=1600&q=91)
Over 200 million listeners: New SYB / MRC study discloses one of America's biggest music sources
Posted on 2021-10-13
![The Hidden Value of Music](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1649675348-hidden.png%3Fauto%3Dformat&w=1000&q=91)
The Hidden Value of Music - Nielsen
Posted on 2021-11-24
Time to read - 5 minutes
![ola sars visits business review](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1652880996-screenshot-2022-05-18-at-15-36-16.png%3Fauto%3Dformat&w=1600&q=91)
Ola visits Business Reporter - Curating the soundtrack to your business
Posted on 2021-10-13
![Covid 19](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1653897998-anastasiia-chepinska-obmbhmrc3pw-unsplash.jpg%3Fauto%3Dformat&w=1600&q=91)
Dealing with the unexpected: Five business lessons learned from the pandemic
Posted on 2021-09-09
![Ola Sars](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1653897636-olasarsimage.jpeg%3Fauto%3Dformat&w=1000&q=91)
Soundtrack Your Brand founder, CEO & chairman, Ola Sars, named to Billboard's international Power Players 2021 list
Posted on 2021-04-27
![Ola Sars](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1653897817-ola-sars-2.webp%3Fauto%3Dformat&w=1600&q=91)
Stores are misusing background music and it’s costing the record industry billions
Posted on 2020-08-18
![Ipad showing playlists top results](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1652771816-bbmc-syb0002-sem-1x1-4.jpg%3Fauto%3Dformat&w=1600&q=91)
Catalog press release
Posted on 2018-04-16
![Music playing in café](/_next/image/?url=https%3A%2F%2Fwww.datocms-assets.com%2F57355%2F1649675344-funding.png%3Fauto%3Dformat&w=1000&q=91)
PRESS RELEASE
Funding press release