Press
We’ve been making waves since 2013. And we hope to keep at the forefront of today’s industry for a long time to come. Here you can find everything you need for press contacts, assets and Soundtrack facts, all free to use.
Quick facts
Press inquires
For press contacts, reach us at press@soundtrackyourbrand.com
Quick facts
Founded: 2013
CEO & Chairman: Ola Sars
Founders: Ola Sars, Andreas Liffgarden & Joel Brosjö
Employees: 90+
Board & Leadership
Ola Sars
CEO & Chairman Soundtrack Technologies
Matt Pincus
Founder Songs Music Publishing
Matt Spetzler
Partner, Francisco Partners
Willard Ahdritz
CEO ahdritz & co
Maggie Vo
Managing General Partner Fuel Venture Capital
Josh Raffaelli
Managing Partner Brookfield’s Growth team
News & Press
CEO Ola Sars joins Founders Weekly to share his spin-out journey
Friday, October 25, 2024
Impact of Music on Guest Experience
Thursday, October 3, 2024
WiiM Launches Installation Products and Adds Soundtrack Commercial Music Streaming
Wednesday, September 18, 2024
Audacity Australia announces partnership with Soundtrack Your Brand
Tuesday, August 27, 2024
CEO Ola Sars on AI’s Role in Ambiance: Enhanced Customer Experience in Less Time
Wednesday, July 24, 2024
3 Businesses Get Creative to Counter Mounting Customer Acquisition Obstacles—And Win
Tuesday, July 23, 2024
Chopped Champion Chef Paco Moran, Answers Five questions in El Restaurante
Wednesday, July 10, 2024
Face the Music! Sound Advice For Bar & Restaurant Owners
Monday, June 3, 2024
Omar Marzouk, our VP Music Experience, visits the Evolution Exchange Nordics podcast #519 - AI And Creativity
Friday, May 24, 2024
Harmonize Your Success: How Music Can Amplify a Restaurant’s Reputation
Wednesday, May 8, 2024
CEO Ola Sars takes place on Billboard’s 2024 International Power Players list
Monday, April 29, 2024
Soundtrack Your Brand launches AI playlist generator
Thursday, April 11, 2024
Soundtrack Your Brand launches AI playlist generator
Thursday, April 11, 2024
B2B Music Streaming Service Soundtrack Your Brand Releases AI Playlist Generator for Business
Tuesday, April 9, 2024
How music affects restaurant foot traffic, revenue
Wednesday, April 3, 2024
Soundtracking venues: The artful business of background music
Tuesday, March 19, 2024
BBC News on Sweden's global music impact - "Can Sweden keep its edge in the music industry?"
Friday, March 15, 2024
The High Note of Unauthorized Music Use in Businesses: A Call for Compliance
Thursday, February 1, 2024
CEO Ola Sars featured in Music Business Worldwide
Thursday, February 1, 2024
Ola joins Ben Thomas in Pro AV Today Ola to discuss "What Commercial Businesses and Venues Need to Know About Music Licensing"
Tuesday, January 16, 2024
Exclusive: How background music can create recurring revenue
Tuesday, January 9, 2024
2023 Reflections: The Year That Was in Restaurants - Ola Sars provides a unique perspective on the role of music in ambience and guest experience
Wednesday, December 20, 2023
Does Background Music in Stores Improve Sales During the Holidays?
Wednesday, December 20, 2023
The 10 Biggest Retail Trends For 2024
Monday, December 18, 2023
Leveraging Background Music to Enhance the Customer Experience and Boost Auto Sales
Monday, December 18, 2023
Showrooms come alive with the sound of music
Thursday, December 7, 2023
How in-store music increases grocery sales
Thursday, December 7, 2023
Predictions for Small Business Saturday (SBS) 2023 - How to Optimize Your Business
Wednesday, November 22, 2023
Soundtrack to women's economic influence: Driving the female dollar higher
Monday, October 2, 2023
Improve patient experience with background music
Thursday, September 28, 2023
Restaurant Strategy Podcast - Talking music and menues with Soundtrack CEO, Ola Sars
Monday, August 28, 2023
Music plays an important role in guest experience
Friday, August 25, 2023
Listen up: Background music can improve the patient experience
Tuesday, August 1, 2023
SOUNDTRACK YOUR BRAND CLOSES $15M FUNDING ROUND LED BY MATT PINCUS’ MUSIC
Wednesday, June 14, 2023
AI helps retailers translate brand experience into music
Monday, June 12, 2023
Ep. 64 - The First 100 with Ola Sars, the founder of Beats Music & Soundtrack your Brand
Monday, May 15, 2023
Ola Sars: The Veteran Music Tech Entrepreneur Changing the Music Industry
Wednesday, May 3, 2023
Build Customer Loyalty Through Music
Thursday, April 27, 2023
Strike a Chord: The Role Music Plays in the Guest Experience
Thursday, April 13, 2023
Inflation Could Turn McDonald's Into A Serious Competitor Of Starbucks
Tuesday, April 11, 2023
Music Can Give the Restaurant Industry a Competitive Edge
Thursday, March 16, 2023
PRESS RELEASE
Soundtrack Your Brand 2022 Year in Review Reveals Top Music Streamed by Businesses
Wednesday, January 11, 2023
PRESS RELEASE
New holiday music guide released from Soundtrack Your Brand
Tuesday, November 22, 2022
Ola visits RunningRestaurants.com - The secrets to getting music right in restaurants & bars
Thursday, May 12, 2022
Ola visits The Cafe Hustle podcast - Harmonizing music, creators, brands and their customers
Wednesday, May 4, 2022
Ola visits the Interstate of Music podcast - Rights holders' opportunity to unlock value from B2B streaming services
Tuesday, February 15, 2022
Spotify-Backed streamer ‘Soundtrack Your Brand’ targets U.S. IPO
Wednesday, January 26, 2022
Lisa Farris appointed Chief Marketing Officer at B2B music service Soundtrack Your Brand
Tuesday, January 25, 2022
The Hidden Value of Music - Nielsen
Wednesday, November 24, 2021
5 minutes
Over 200 million listeners: New SYB / MRC study discloses one of America's biggest music sources
Wednesday, October 13, 2021
Ola visits Business Reporter - Curating the soundtrack to your business
Wednesday, October 13, 2021
Dealing with the unexpected: Five business lessons learned from the pandemic
Thursday, September 9, 2021
Soundtrack Your Brand founder, CEO & chairman, Ola Sars, named to Billboard's international Power Players 2021 list
Tuesday, April 27, 2021
Stores are misusing background music and it’s costing the record industry billions
Tuesday, August 18, 2020
Catalog press release
Monday, April 16, 2018
PRESS RELEASE
Funding press release
Friday, February 17, 2017
Press photos
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remote & now playing
Ola Sars - Founder, CEO & Chairman
Ola Sars - Founder, CEO & Chairman
Ola Sars - Founder, CEO & Chairman
Ola Sars - Founder, CEO & Chairman
Ola Sars - Founder, CEO & Chairman